Absolut Vodka's "Absolut Unique" Bottles
Targeting - Collectors, art enthusiasts, vodka connoisseurs.
Core Theme of the Campaign -
Encouraged collecting and the idea of each bottle as a work of art.
About the
Campaign -
Showcases limited-edition vodka bottles with unique designs.
Formula applied by the Campaign to elicit customer action -
Highlighted the brand's creativity and innovation in packaging.
Business Title
A Look at
the Campaign
1. Concept: The "Absolut Unique" campaign aimed to celebrate individuality and creativity by offering consumers a one-of-a-kind product. Absolut Vodka produced a limited run of four million uniquely designed bottles, and no two bottles were the same. Each bottle featured a distinct combination of colors, patterns, and designs.
2. Production Process: The process of creating these unique bottles was highly creative and involved several steps. Absolut used a variety of innovative techniques, including splash guns, color-generating machines, and 38 different colors, to ensure that each bottle was visually distinct.
3. Individually Numbered: To highlight the uniqueness of each bottle, Absolut Vodka individually numbered them. This further reinforced the idea that consumers were purchasing a truly exclusive and limited-edition product.
4. Packaging and Promotion: The "Absolut Unique" bottles were packaged in specially designed boxes that featured the tagline "One of a Kind Millions of Times." The campaign was promoted through various marketing channels, including advertisements, social media, and special events.
5. Consumer Engagement: The campaign encouraged consumer engagement and participation. People were encouraged to share their unique bottle designs and experiences on social media using the hashtag #AbsolutUnique.
6. Success and Impact: The "Absolut Unique" campaign was well-received and generated significant buzz in the marketing and design communities. It successfully highlighted Absolut Vodka's commitment to creativity and individuality and positioned the brand as a leader in innovative marketing.
7. Continued Innovation: The "Absolut Unique" campaign was just one example of Absolut Vodka's commitment to innovative marketing. The brand has a history of collaborating with artists and designers, as well as creating unique limited-edition products and packaging to engage consumers and stand out in the competitive vodka market.